Iowa Wrestling - Concept Campaign

Iowa Wrestling is one of the most storied programs in the sport's history, built on raw physical will. This is a self-initiated concept campaign exploring what that intensity could look like translated into a sharper, grittier visual language, one borrowed from punk and hardcore design. The goal was to build a system flexible enough to carry program identity, individual athletes, and rivalry matchups while staying on brand. (Concept work. Not affiliated with or endorsed by the University of Iowa.)

Hype Film

Created a hype video putting the visual language into motion, showing how the concept could extend into short-form content and game-day hype pieces. (Audio is a temporary scratch track for demonstration only; final production would use licensed or original music.)

Magazine Cover Concept

A conceptual magazine cover for Iowa Wrestling exploring gritty collegiate branding through an editorial lens. The collage composition asserts the program's historic dominance, while aggressive athlete imagery captures the raw emotion and intensity inherent to the sport

Athlete Graphic

An athlete graphic built around Angelo Ferrari and his compelling story. Ferrari closed out his high school career on a 102-0 run over his final three seasons before arriving at Iowa as the No. 1 ranked recruit in the nation. While his redshirt freshman campaign ended bitterly with a semifinal loss that forced a medical forfeit at the 2026 NCAA Championships, this design treats that setback as the fuel and inspiration behind the piece.

Game-Day Graphic

A meet-day graphic for the Cy-Hawk rivalry structured around production-ready elements: matchup details, conference marks, and sponsor lockups. The visual composition captures the modern reality of the historic series, leveraging mirrored athlete imagery to channel the intense, localized pressure following Iowa State's monumental 2025 upset over the Hawkeyes.

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